What are the advantages of being part of the Axelent Group?

“For us who are far away from head office, it's reassuring to know that we always get business support and help with infrastructure, training and marketing.”

How do you and your customers feel about Axelent being a Swedish company with its own production plant?

“Swedish brands are very popular in Australia thanks to companies like Volvo, Ikea and Thule introducing quality and smart solutions to our market. For us, Axelent’s products being designed and manufactured under the same roof is a strong selling point. There are some very poor machine guard solutions being imported to Australia. These are made and sold at a very low cost, but people soon find out they are cheap for a reason, something that we can take advantage of with our high quality product.”

How does the future look?

“Following extensive internal changes we’ve carried out a complete restructuring of our business. Regrouping the team has been beneficial with regard to our working methods and business goals. The changes have been really positive for our team, our distributors and our customers alike, and we’re looking forward to a strong 2017.”